I loathe the term ‘World Trade Deal’ more than words can express. It is everything I hate about trade politics. It combines a pithy soundbite politicians with an agenda can deliver with confidence, with a layer of deception reliant on the complexity of trade to pass unchallenged on Sunday talk shows.

Standup4Brexit has teamed up with Esther McVey MP to launch a video series explaining the WTO to the British Public and make No-Deal Brexit sound less scary. I spent years as a negotiator for Australia at the WTO, so I was keen to see what nuggets of wisdom were coming out of the StandUp4Brexit oven. I should have perhaps gone to McDonalds instead.