Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.

Is a big British version of GDPR likely to balance the demands of consumers, advertisers and media owners alike? We ask marketers what they think of the UK’s planned divergence.

'We’re still seeing the effects of Brexit on the economy': GroupM forecasts lower ad spend growth for UK compared to the global average.