In her address to the IIEA, Professor Anu Bradford of Columbia Law School, explores her seminal work on the “Brussels Effect” about how the European Union plays a powerful role as a global regulatory power, and how this role may evolve in the future in the context of regulatory battles for the digital economy between the EU, US and China.

The Brussels effect is the process of unilateral regulatory globalisation caused by the European Union de facto externalising its laws outside its borders through market mechanisms.